About Yellow Press

Discover the story behind Australia's most trusted press service. From humble beginnings to becoming a leading voice in Australian journalism.

Our Story

Founded in 2009

Yellow Press began as a small independent news outlet in Melbourne, driven by a passion for authentic Australian storytelling. Our founders, Sarah Mitchell and David Chen, recognized the need for a media service that truly understood the Australian landscape.

Growing Across Australia

Over the years, we've expanded our reach across the continent, establishing offices in Sydney, Brisbane, Perth, and Adelaide. Our network of experienced journalists and media professionals ensures comprehensive coverage of Australian news and events.

Award-Winning Excellence

Our commitment to quality journalism has earned us numerous accolades, including the Australian Media Excellence Award and recognition from the Press Council of Australia for our ethical reporting standards.

Meet Our Team

Sarah Mitchell

CEO & Co-Founder

With over 20 years in journalism, Sarah leads our editorial vision and strategic direction. Former editor at The Melbourne Herald.

David Chen

CTO & Co-Founder

Technology visionary with expertise in digital media platforms. Previously lead developer at Australian Broadcasting Innovation Labs.

Emma Thompson

Head of Content

Award-winning journalist specializing in Australian politics and social issues. Pulitzer Prize nominee and former correspondent for international outlets.

Michael Rodriguez

Operations Director

Ensures our operations run smoothly across all Australian offices. Background in media management and business development.

Our Values

Truth & Integrity

We are committed to factual, unbiased reporting that serves the Australian public interest.

Innovation

Embracing new technologies and methods to deliver news in the digital age.

Community Focus

Deeply connected to Australian communities, telling stories that matter to real people.

Ready to Work with Us?

Whether you need media coverage, press services, or content creation, our team is ready to help tell your story.

Get In Touch